MDD Expo is reinventing itself and becoming the M.A.D.E.*!
*M.A.D.E. = Marques Associées Distribution Event, French for Own Label Brands for Distributors Event
28th and 29th March 2017- Paris Porte de Versailles, Hall 7.1
In 2001, MDD expo was created to present all manufacturers of private label products to the French retail market. Over the last 15 years, the exhibition has developed real expertise in this market.
Today, it is this knowledge of the market that leads the exhibition to reinvent itself and move towards a new identity; an identity that corresponds to the new needs of its exhibitors and visitors, coming from ever more diverse sectors and backgrounds.
For 2017, MDD Expo will change name, positioning, and concept, and become the M.A.D.E. (Marques Associées Distribution Event = French for Own Label Brands for Distributors Event). This new name reflects the natural evolution of the exhibition through changing markets and emerging distribution models.
On 28th and 29th March 2017, in Paris Porte de Versailles, Hall 7.1, the M.A.D.E. invites you to discover a whole new experience…
M.A.D.E.: AN OPERATIONAL SHOWCASE FOR UNIQUE KNOW-HOW
The M.A.D.E. is 500 exhibitors that are specialized in the creation of custom-made products for own brands and different distribution networks, a third of whom come from outside France.
Bringing together manufacturers with diverse know-how in 4 sectors: Grocery, Fresh, Frozen and Non-Food, the M.A.D.E. presents a large range of ingredients and finished products, in keeping with the latest trends: Organic, Free From, regional and local products, premium, nomadic consumption, eco-designed, vegan, ethnic, snacking, Made in France…
A meeting dedicated to creativity and presenting the most unique know-how, the M.A.D.E. is where visitors can meet new partners capable of answering their requests and specifications. The M.A.D.E. does not merely present an offer, it is a real hothouse for expertise and talent when it comes to your future own label product.
M.A.D.E.: ALL ABOUT BUSINESS
A human-sized exhibition in a unique and central location, M.A.D.E. in Paris is the place to be for all actors in the sector, from the initial design of a product right through to the distribution and retail. Everything has been put in place to accompany, and give, the 5000 visitors expected, the keys to building fruitful partnerships in a short space of time.
The M.A.D.E. enables you to go from your initial idea to a concrete project and collaboration in record time. Whether for a private label brand, own brand or a custom-made product, the M.A.D.E. brings together the necessary ingredients for building “win-win” relationships between exhibitors and visitors. It is a platform for co-creation that will boost business and bring the added value to products. The M.A.D.E. opens doors to new opportunities and market share! This is what M.A.D.E. is all about!
M.A.D.E.: A UNIQUE EXPERIENCE FOR EVERY VISITOR!
In just 2 days, the M.A.D.E. offers decision makers from all distribution networks the essentials to bring their ideas and projects to life! Be inspired! Decipher! Try! Taste! Compare! Discuss and be advised! The M.A.D.E. is a source of inspiration, market intelligence and the latest trends, it highlights the exhibitors’ know-how and makes visitors’ searches easier.
Organised around 4 main event areas, located one in each product sector, the M.A.D.E. brings lively events in a convivial atmosphere that make visiting a fun and enriching experience.
THIS INNOVATIVE APPROACH PUTS THE VISITOR AT THE CENTER OF THE EXHIBITION, MAKING THEM REAL “ACTORS” IN THE PRODUCT DEVELOPMENT PROCESS!
- Discovering innovations and analysing trends: IMMERSE yourself in the exhibitors’ innovations and latest trends, CREATE your personal visit route with the products you would like to test.
- Culinary workshops and test kitchens: BRING TO LIFE culinary creations with Chefs, then TASTE and COMPARE food products in a real-life situation.
- Fragrance workshops and product tests: DISCOVER the latest fragrances presented by trend experts, then TRY and EVALUATE non-food products in a real-life situation.
- Private business meeting areas: DISCUSS, BUILD and FINALISE new collaborations between manufacturers and project managers/brand developers.
Our ambition is to bring together all involved in the buying process, decision-makers, brand and product developers, from all distribution networks and new concept stores (retailers, catering, specialized stores, fine food stores, e-commerce, wholesalers, exporters…) in France and abroad.
Our mission is to put in contact all professionals looking for the know-how, ingredients and raw materials necessary to design and create products with their own signature…
M.A.D.E. IS ALSO:
- Symposia throughout the year, sharing experiences and case studies,
A guided store visit programme: get an overview of the different retail formats, product ranges on offer, and development possibilities, in the French market.
An Awards programme that rewards the most innovative know-how, when it comes to answering consumer needs and distributor requirements.
- 500 exhibitors in food and non-food, of which a third come from outside France
- 4 complementary sectors: Fresh/Grocery/Frozen/Non-Food
- 5000 French and International visitors expected