Communication plan

MDD Expo: 

the development of the industry at heart. 

Monthly newsletters, website, media coverage in France and abroad...…

MDD Expo benefits from a substantial and efficient communications campaign.

Circulation among targeted contacts

Market monitoring, phoning, face to face meetings... The MDD Expo team is constantly working on improving and updating their database enriching it with relevant contacts. A fruitful operation whose results can be noted at the exhibition as almost 80% of the decision-makers of the industry attended MDD Expo 2015!

This ongoing groundwork also allows us to broaden the horizons of private label brands and gather 100% of distribution networks at the event (Large to Medium-sized retailers, Hard Discount, wholesalers, hotels, restaurants, delicatessen, catering, leading brands for HBA products, perfume stores, and beauty salons...).

A high quality communication plan

Our event is relayed through many media throughout the year:

A monthly Newsletter: real-time news cover of the event and the market, this newsletter is sent out to more than 60 000 contacts.

Le Magazine MDD Infos: 3 issues a year, 60 000 downloads online, and 10 000 hard copies sent out per issues! Monitoring, trends, market, news, exclusive interviews, portraits... This magazine focuses on the industry, its key-players and the trade-fair.

The website: an ideal and interactive support tool that has received much praised from its users. More than 80 000 visitors a year enjoy our user-friendly website. A responsive version of the website allows you to keep it to hand anywhere.

The social networks: also play an important part in the everyday life of businesses. MDD Expo regularly publishes tweets and statuses, photos, news and articles to promote the event and the exhibitors attending it on: FacebookTwitter, LinkedIn et Viadeo.

International Media Coverage:

Because the press is essential in communication for the event, MDD Expo benefits from a high quality, substantial media coverage in the international press.

French and International media coverage: 20 professional press titles are our partners. Advertising, editorials, special reports, insertions…all are permanent reminders of the event.

Press Conference: Both French and International journalists will exclusively preview the program of the upcoming edition of the trade-fair in a press conference that will take place a few weeks before the event.